A fast fashion supply chain is a type of fashion supply chain where you can get the latest clothing that follows the latest catwalk trends. This type of fashion is basically a term used by contemporary fashion retailers to cater to the needs of their clientele - the need to get hold of the latest fashionable clothing. It is the method of making new designs from catwalk to the stores in the fastest possible time.
Typically, the collections introduced in a fast fashion supply chain are based on the latest and most recent trends as presented at the Fashion Week. As you may already know, the Fashion Week is where almost all of the renowned designers showcase their new designs for the different seasons. Typically, these clothing are too expensive for regular buyers. Thus, fashion stores and chains such as Zara and H&M taught of making the trend available for the general public.
The philosophy of providing the catwalk trends in a quick manner and at an affordable price range is made possible by huge and popular retailers Zara and H&M (as mentioned) as well as Topshop and Peacocks, among others. These brands are patronized by many consumers worldwide. Even though its concept receives criticisms from time to time, a lot still recognize and consider this fashion type as a great innovation for the fashion industry.
Some Controversies Associated with Fast Fashion
Every fast fashion supply chain might have already received negative criticisms here and there. Some of them are laid down here. See if these criticisms are worth believing and losing sleep for.
Low cost clothing is normally produced without high quality.There are some groups that bring in the argument that clothes made under this fashion concept are made without efficient quality control. According to these groups, companies offering fast fashion clothing would do every possible manner to reduce on production costs. However, if you would take a closer look at it, these companies would rather not take the risk of compromising their brand's reputation by offering low quality clothing.
If you may notice, designer clothes are priced so highly because they are, basically, designer clothes. Buying designer clothes means buying the name. You can actually achieve the look assumed by the catwalk models without spending a lot by buying clothes from a fast fashion boutique.
The principle behind this type of fashion is not practical.Fast fashion has been associated with the concept of clothes swapping and disregarding. A lot of fashion enthusiasts would love to give their wardrobes a makeover whenever the seasons change. Thus, some of them would normally swap some of their clothes for new ones or just get rid of the old clothes altogether. After all, they are already out of season once the new fashion trends come. However, it does not necessarily mean that this fashion type advocates waste of resources and impracticality. It is of the buyer's prerogative to disregard his or her clothes and eventually, the fast fashion supply chain would not encourage their buyers to throw away a piece of clothing that holds their brand name.