Fashion Design Schools - UK

Finding accredited fashion design schools in the UK students can attend is not all that difficult, you simply have to do your homework. You not only want to find a fashion design school UK students can attend that is accredited, you also want to be sure that it will offer the courses that will allow for the education that is necessary to go into your particular field of interest. Fashion schools all offer something a bit different, so it is a good idea to have a good idea of what exactly you want to do in the fashion industry before you settle on a particular fashion design school in the United Kingdom. The United Kingdom offers a lot of great fashion design school options, so many that one can actually feel overwhelmed when they try to choose just one! Limit your stress in searching for the right school by considering every aspect of your future career as well as the current capabilities of each fashion school.

There are several elements to the fashion business that one will want to consider. Not only will you want to understand how clothes are made, you will also want to learn the history of fashion, current trends, market trends, marketing, sales, and merchandising. Depending on what you want to do when you are done with your schooling will determine which of these elements that you will want to put the most emphasis on during your fashion education. What you want to do will also determine which UK fashion design school is right for you. If one fashion school specializes in the making of clothes and you want to go into marketing, which may not be the right fashion school in the UK students with this particular career goal should attend.

Once you have your career direction tentatively mapped out for yourself you are ready to look for the right UK fashion design school can offer you. One of the fashion schools the United Kingdom is known for is The School of Design. The School of Design offers a little bit of everything and can easily offer a well-rounded education for those that have not chosen just one element of the fashion industry that they would like to pursue. The London College of Fashion is also quite popular and happens to provide a very good education as well. If you would like to attend a UK fashion school student's boast about in your free time you might want to consider the Milan Fashion Campus. The Milan Fashion Campus is an online fashion school, which is great for those that currently have responsibilities to attend to and cannot dedicate all of their time to fashion school. If an international fashion school is your speed, you may want to consider attending Poli Moda in the United Kingdom where you will receive an education in all things international fashion.

Finding a UK fashion design school designers would endorse is not difficult, as many of the schools listed above are endorsed by some of the biggest names in fashion today. Remember though, every student has to decide for him or herself which is the right fashion school for them and their current career path. If you are considering going to fashion school in two years, it is not too early to start doing research on the schools in the UK that would be the best fit for you. Consider where you live, where you can afford to live, the schools reputation, the current curriculum that the school offers, and your career plans. When you consider all of these things you will likely be able to narrow your choice of fashion schools down to just one or two to choose from, and then you can go with gut feel.

Why is Old School Fashion Repeating Itself?

Fashion has certainly come a long way from the top hats and petticoats era of the past. Clothes today have become a great combination of aesthetics and function. One might think that because of the progress that we have maid in the area of clothing, we would not look back at our past. Reality, as always, has a way of denying what we all think. Today, we all see a resurgence of popular fashion styles from the past. It seems that old school fashion is coming back.

First of all, what is old school fashion? Well, it constitutes of fashion coming from 1970s-1980s. Old school fashion is being brought back by fashion conscious young adults and teenagers today. Old school fashion is not only determined by the clothes. Old school fashion is evident in accessories, hairstyles and even in the attitude of the youth today. The question, however, is why? Why is old school fashion coming back?

There are a variety of reasons why people are bringing back old school fashion. First of all, this fascination with the past has started with television. Do you realize that the people who are bringing back old school fashion are the ones who grew up watching reruns of such shows as Happy Days? We are also the same generation who enjoy watching TV shows based on the past such as That 70's Show.

Come to think of it, we have been exposed so much to old school fashion in other media. Think of the movies: we are the ones who enjoyed watching movies of old shows like Starsky and Hutch, Charlie's Angels and other movies which have been resurrected from the old death of camp TV to the new life of the cinema.

Well, the media certainly brought about the old school fashion revival. It was the spark that created the fire. The question, however, is what fuels the flames? The truth is, people like old school fashion. It looks good and helps them reconnect with a past which was not as complicated as the world today. The reason why old school fashion is constantly gaining popularity is the fact that once it was reintroduced into society, people found that they actually liked it.

Old school fashion is also very popular because of the fact that there's just something about it that is so sexy. Old school fashion was designed to show of the beauty of the human body. Fitted shirts and pants, cool patterns and designs, these are the trademarks of a past which young people have not experienced.

Another reason why people think that old school fashion is so cool is the fact that, combined with today's technology of comfortable fabrics, old school designs can be pretty showy and yet casual at the same time.

So why is old school fashion coming back? Well, some people would see it as a metaphor for us trying to reclaim a past that never really belonged to us. It can also be a metaphor for trying to extract the best things out of the past. You see, when old school fashion was brought into this century, we never really brought all of the bad memories with it. Old school fashion could either be a great example of recapturing the beautiful past or it could be a bad metaphor for selective amnesia. You decide.

To-Be Fashion Trends

At the end of past century and of course in the dawn of new millennium, the "HAPPENIING", with substantial enthusiasm and lasting long in "FUTURE" were the key influencing factors in the fashion Industry. People wish to live in present - No looking back. The reality was significant, as the world changed so rapidly, resulting in huge developments, making people to expect more n more from the present and the emerging economy.

Today, the world has completely different future, since forecasted. After years of negligence the history again emerged with wider acceptance. People again started appreciating the core values, old traditions, ceremonies and hold them as a treasure for us. They look back to the past, searching for our origins, something significant to have. All this affected our lives, our preferences and our selections to reposition ourselves. This is also happens in fashion too.

Old Fashion - Back In Rhythm
People are thriving to get equilibrium point in a wavering world. Here, history is only our inspiration. The fashion industry is surged with look-alikes that were present in the market even before the originals, which empowers to a few designers. It is time mull over the situation, as the fashion industry paused instead moving ahead in creating new innovation. It is going diving deeper into the past to bring out contemporary version than the fast trends and buildups. Alike politics, ideology for ethics, values, regulation, category and style is apparently noticeable in fashion industry too.

Bouncing Back of Historic Echoes - Repeating History
History rolls out our own tradition. In fashion industry, the journey starts from ancient Europe. People value and re-organize treasures, diving deep into the times of past European clothing fashions till great designs of embroideries and laces of great grand mothers. People are witnessing the coming back of old fashion and retro-trends.

Class Fashion
Attraction, high-class and stylishness are keys for to-be trends. Designers inspired from the old members of the aristocracy, at present it is the high society. The sophisticated lady is now dressing like a queen, princess or an empress. The present high class is circumspect and less lavish, in contrast to the show-off fashion trends.

Classic styles
Due to change in preferences, all the inspiration sources (like Couture classics, British classics, and masculine weaving classics), are embedded with elegance, turn into feminine fashion.

Styles from pioneers and plains
The journey of historic fashion crosses all borders of the different countries, fashion from Britain, France, Russia etc... to the country life, gypsy and folk fashion styles. People can find the routes of fashion inspiration from the initial European emigrants to the America.

Ethnic Styles
The influence of Eastern countries over fashion industry is declining; however, their economy is becoming a real competitive dilemma to the Western World. Albeit, there is considerable cultural influence of African Muslim countries with their exotic jewelry and embroidery designs.

It is confusing that nothing is clear for future. People would only witness influence of above all...

Natural Preference
After a long time with extreme elegance, glitter, shine, mad design, print and pattern mixes, people are moving towards natural harmony. The originals from the Mother Nature, natural textures and shining, the zigzag, allure us. Now, people want to go for endurance and quality of a fabric, the luxury, and the exotic designs.

People are tired of fast fashion trends and the hip hops, now they wish long lasting and timeless comfortable clothing fashions. Keeping distance from 'low cost' clothing, with appearance unveiling high standard of living. People desire all these extravagances for low price.

Conclusion
People will prefer smart and stunning matches, which are the major keys for fashion blends for various motives, materials, and prints all in single outfit. At haphazard mixing, mix-and-match fashion, blended patch works and intense style odds are talk of past.

Do You Want to Go To Fashion School? Italy and the World Are At Your Fingertips

If you have spent years dreaming of the perfect fashion school, Italy just may be the type of thing that you have to set in your sights. Not everybody has what it takes to make it in the fashion industry, but those who are successful have found ways of setting themselves apart from the rest by doing things that are extra and setting themselves apart from the rest as extraordinary. With studying fashion abroad at such a fashion school, Italy could really help a person set themselves apart from the rest of the fashion students who did not have the resources or ability to travel abroad.

Fashion School? Italy Might Work For You

If you want to go to fashion school, Italy is only one of many European countries that have an edge in the fashion industry that American students could stand to gain. The thing about American fashion students is to become a dime a dozen, and when it comes to the best of what it has to offer, Paris and Milan and other European countries and cities really have what it takes. Fashion in America takes after the many different ideas and designs that are put out by Italian fashion designers and Parisian designers. If you have to go to one, Italy is a great place to start because it puts you right in the middle of the action.

Choosing a Fashion School: Italy Isn't Your Only Option

When it comes to choosing a fashion design school, fashion industry is one of the most fun jobs a person could have, but not if you get the short end of the stick.

Selling fashion in mall stores is not the type of thing that people see as the proper type of fashion school; Italy and other foreign schools are more what people are looking for.

If you're interested in becoming a part of the ever growing fashion industry, you have to look into some of the fashion school. Italy is not the only place where you can study, but if you wanted to know the ins and outs of fashion from all over the world Italy is a great place to start.

For those who aren't comfortable with the Italian thing, there are many places to go about getting your fashion degree. What is important is that you leave home, and explore the many things that the world has to offer to your budding career.

Hollywood Fashion Industry - Fall Trends

The American Hollywood fashion industry during 1950s' largely made use of celebrities to market the innovative trends and some of the world renowned fashion icons of this period were Marilyn Monroe, Ricky Nelson and Elvis Presley. Costume design in Hollywood fashion industry is one of the most important categories nowadays for different awards like the Academy Awards. It takes creativity and patience to work with a whole Fashion Shopping wardrobe and fashion sense for a film.

It established an identification point between the actors and the public. Among these the biggest influence on men and women alike were Hollywood stars and who are inspired from Hollywood fashion industry. Fashion industry use bright baggy clothes and use of make-up. We all love Fashion Shopping to shop for clothes and accessories. Going into those casually stores and browsing through a many of beautiful clothes is a treat for the eyes and the soul Hollywood fashion industry. These days there is a huge variety of clothes and apparels available in other words there is something for everybody for Fashion Shopping. Hence whether you are thin or fat, young or old, fair or dark; you will get a wide variety of choices in styles and clothes. Models in the 21st Century are more a part of the Fashion Shopping.

The Hollywood film The Devil Wears Prada starring Meryl Streep, has brought a lot of attention to the world of Hollywood fashion industry. More information about Prada Versace Gianni Versace became interested in fashion shopping working in his mother's small dress shop. By 1978 he had become a design leader of women's and men's fashions. So when you are linked to a line or a designer it raises your profile and puts you more in demand. And the exposure Hollywood fashion industry models receive is now greater than ever. Ford's path to fashion legend began when he moved to the New York as a teenager, and enrolled at the NYU in Art History. In 1986 Ford started his career with famous American designer Cathy Hardwick as a part of her creative staff; two years later, he became the Design Director for Perry Ellis. In 1985, they took part in a fashion show featuring "New Talent", and the following year they presented their first independent women's ready-to-wear show. There are plenty of places online where you can buy good quality fashion shopping on discount comforter sets by named brands. These stores don't have such high overheads as your local stores and can take advantage of volume of clothes to offer you the best possible prices for your choice.

All Retailers Need To Keep Up With Changing Fashion Trends

If there is anything at all that is always true about fashion is that it is forever and always changing. What is in this year is out next yet there may be room for the styles of yesteryear to blend with those of today. How do you keep up with it all? Well, you won't be able to if you don't keep an ear to the fashion news. One good way to do that is to subscribe to fashion newsletters online.

One good part of a fashion newsletter is that it is always timely. Look for one that is published monthly so that you can always keep on top of the most current information and trends. Fashion trends change like the tides and if you don't keep abreast of them, you can easily fall behind the pack and have a store full of outdated or out of fashion products that just don't sell.

People seem to know what is going on in the fashion world simply by looking at others. Some people keep up with fashion and are always dressed to the nine's. Others see these people and then follow along on the newest of the trends. Others take more time to catch up, but the fact remains that fashion goes out of style and if your store doesn't have shelves stocked with the latest in fashion, you are going to be flat on sales. That isn't a good position to be in.

Jewelry is one of the areas that is less prone to huge changes, but change nonetheless is ever-present in accessories and other fashion coordinates like jewelry. Brooches, pins, hair ties and bands are always there with some slight trends taking over for the long term producing some changes over the years that can place old stock in the clearance aisle.

Keeping your store in step is important and you need to always be on the lookout for what is changing. Some fashion statements are even local and when shopping at the national level you won't get informed about it. Keep an ear to the local colleges, universities and high schools for things that can become a fashion statement. Often this involves certain colors or certain pieces of clothing. Whatever it may be if you are in tune you can increase your sales and make a statement to these young people that will keep them coming back.

Spend some time to get yourself setup to keep up on fashion trends. Accessories are always changing, clothing is always changing. Everything to do with fashion is always changing. If you want your store's presence on the fashion avenue to remain, you will have to keep an eye on the changing trends on always work to keep your shelves stocked with all the latest in everything to do with fashion.

Tips on Picking the Right Kind of Women's Fashion For You

No one is more diligent than women when it comes to fashion, beauty, and anything that can help them enhance their looks and boost their self esteem. Women have been finding ways to improve their look for as long as we can remember and are willing to try and experiment with anything that can enhance their beauty.

Which is why you will find that the women's fashion industry is one that never goes out of business as it is always on the move to meet the demands of today's fashion clothing industry. From clothing, to jewelry to footwear, the world of ladies fashion is always changing and coming up with new trends, styles and different kinds of new and fresh looks to keep up with the times and more importantly, keep up with women's demands.

Since we are presented with so many different fashion clothing options and style choices, how do we pick the looks which are going to match us the best? One thing we need to remember about ladies fashion is that it can either work for you, or against you. Pick the right looks, and you could look fabulous, but pick the wrong looks and it can be an instant fashion disaster.

Some tips that women could follow when it comes to choosing the right kind of women's fashion are:

- Know your figure before you pick out any outfit. The worst thing you could do when going shopping is to pick out random things which look nice on the rack but perhaps not as good when you try them on, or to pick outfits simply to follow the fashion trend at the time. Yes, all women want to be fashionable and be seen wearing the latest women's fashion, but fashion does not necessarily suit all types of women. Know your body type and experiment with what looks good on you, that way you will know what to pick out when you go shopping.

- Look for tips, advice and guidance in magazines and style programs on TV. If you happen to be one of those women who has no clue where to begin when it comes to picking out fashion clothing, then fashion magazines and style programs are going to be your saving grace. Look to them for guidance and tips on what look might work for you. They will also have the latest trends for you to look at so you know which looks are hot right now.

- When in doubt while purchasing, get a second opinion. It is always best to shop with some friends that you can trust to give you good style tips and give you a second opinion if you are not sure whether you want to purchase an outfit or not.

Remember that being fashionable or fashion forward doesn't mean blindly following all the latest fashion trends out there even if it may not necessarily suit you. Pick the right kind of fashion for you, and always buy only what looks good and helps to enhance your looks and you can avoid being a fashion catastrophe.

Thinking of Becoming a Fashion Designer? Then Take a Look at This Fashion Designer Training Guide

Are you obsessed with fashion? Do you spend more time designing clothes than watching television or hanging out with your friends? Do you enjoy reading and looking at fashion magazines more than you enjoy reading best seller books? If you answer yes to one or more of this question then you are destined to become a fashion designer. If you want to be like the famous Yves Saint Laurent, then this training guide will get you started.

Before you start reading the training guide, it is important to keep in mind that there are various professions in the fashion world. Some of the professions include supervising a design team or producing a label under your own name. Whatever the profession you decide to take as a fashion designer you can be sure of two things, you need a lot of dedication, time, and you need to be prepare to earn a low income in the first years of your career as a fashion designer. Now that you know this information, let's take a look at that fashion designer training guide.

• Getting Started - The first things you need to do to become a fashion designer is search for good and if possible, prestigious fashion school. Once you have taken this first step, you need to think on how you want to start your life as a fashion designer. Do you want to join a fashion company, open your own store, of test your luck and make your own clothing brand?

• Applying to a School- There are a lot of colleges you can attend to become a fashion designer, but the trick is applying to a prestigious college that will push start your career. However, getting into a college with a reputation can be quite hard because they are very picky and selective. Therefore you need to work on your drawing abilities and create a portfolio that is not only impressive but also shows your passion and dedication to fashion.

• Entering School- Once you are in school you will study drawing, color composition and form, pattern making, draping and cutting techniques. To become a fashion designer you will attend school for three/four years. During this time you will be able to win awards/grants, and at the end of each semester you will have an opportunity to show your growth by attending a fashion show held in school. (It will be a good idea to add business classes to your school curriculum as well.)

• Understanding the Fashion World- In order for you to be a successful individual in the fashion world you need to know more than just designing and making clothes. You also need to have a basic knowledge in business, which means you need to know how to negotiate a contract and how to choose a business partner. The fashion world is always changing, hence, you need to keep yourself inform of everything involving fashion and business.

Now that you have taken a look at this fashion designer training guide you are ready to take the fist steps to becoming a famous designer like Hussein Chalayan, Donna Karan, or Michael Kors.

Into the World of Style and Fashion Photography

Fashion photography is ALWAYS in fashion. Although it is mainly dependent on commerce, fashion photography is now considered as an art. Unlike before where fashion photographers see the craft as a source of income, modern fashion photographers see themselves as artists who can invent and reinvent different photo shoot techniques and style.

BECOMING A FASHION PHOTOGRAPHER

If you are a budding photographer and has always been fascinated with fashion and photography, you may want to make fashion photography as an option.

Imagine yourself traveling the world and setting foot on exotic islands and historical sites, working and hanging out with famous, most creative, and talented people in the fashion industry, taking the photos of international super models to have them published in various fashion magazines, having your named renowned internationally, and to top it all, you are paid a huge sum of amount while enjoying these perks.

Today, where almost everybody can become a fashion photographer through the use of reliable digital cameras, soft wares, and other photo editing gadgets, more and more people photo and fashion enthusiasts are into the lucrative business of fashion photography.

But, how do you break in? Here are some of the things you may want to consider:

- Make up your mind and decide if you really want to be in the business.

- Don't hesitate about potential clients and income because fashion photographers are always in demand.

- Choose where would you want to land on the business-either freelance, ones without an agent; freelance with an agent, employed by a retailer, employed by a publication either a magazine, a book publisher, a newspaper, and the like; employed by an established fashion house, employed by an advertising company, employed by a fashion or clothes manufacturer, employed by a direct-mail company or you would want to open up your own studio and get clients on your own.

FASHION PHOTOGRAPHY CHECKLIST

So, you really want to become a fashion designer? After deciding what you really want to do and where would you want to land in the gigantic world of fashion industry, you should make a short reassessment of your skills, you work ethics and etiquette to become successful in the path you have chosen to take.

There is more to fashion, photography, and fashion photography than meets the eye. Bear in mind that the craft and the business are beyond the realms of taking good photos, models, clothes, and products. Also remember that being a fashion photographer is more than an average person who takes good pictures. Technical and artistic skills in photography are required. Additional skills in styling, natural knack for clothes, great artistic inclination in modeling and composition, and entrepreneurship spirit are also a must.

If you didn't make it in the fashion photography scene yet, consider some options and career paths like working periodicals, ad agencies, department stores, fashion houses, modeling agencies, retailers, catalogues, galleries and in stock photography agencies while waiting for that big break. Experiences in these fields can hone your innate skills and may open up doors to greater opportunities.

More tips in becoming a fashion photographer, breaking into and succeeding as fashion photographer, starting a fashion photography business, starting a fashion photo studio, starting a glamour photo studio and even getting paid to take beautiful fashion pictures and travel the world in the internet. These sites also provide information, and pieces of advice and tips for those who are interested in entering the industry as well as for those who would want to enhance their knowledge in the craft.

The Business of Fashion

When the first human being, in Eden or on earth, covered his body with leaves, or later with an animal skin, the fashion industry was founded at that time. Though we are not familiar with the style and attire of that time until the ancient civilizations preserved few images in the solidity of rocks, through cave paintings and through rock-cut sculptures.

Terra Cotta figurines of the oldest Harappan Age show interesting headdresses that can be compared with any modern hairstyle with a heavy look. The Dancing Girl of Mohenjo Daro with bangles in her arms is not behind any fashion sculpt of any age. While no one can deny the allure and glamour of Cleopatra; a woman with great political skills and a long nose, who crafted many fashion styles from jewelry to outfits of the great Egyptian Empire of Scissors.

But fashion is not only associated to women always! In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit.

While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears.

The supernatural characters of illustrious Greek, Egyptian and Indian Mythologies did provide extraordinary range of apparel; well preserved in the form of painting and sculpture.

These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa.

Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colorful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures.

On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways.

"As process it is [fashion] sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the nature and degree of their fusion is, as we can infer from fashion history, quite variable." (Fred Davis. Fashion, Culture and Identity. P. 123)

Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalize itself on many grounds. This institutionalization is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors.

This feature has made fashion, throughout past decades, an industry with small to bulk product possibility that can be marketed all around the world. It attracted many business tycoons and groups of companies to invest in fashion industry, or to label some of their products as fashion products. This idea initially covered the clothes brand but soon after, it encompassed every utility of everyday life. From earrings to pendants, from watches to glasses, from shoes to wallets, from perfumes to hairstyles, everything was produced and marketed, exported and imported on such a huge scale that it actually influenced the economy of various countries. Apart from the individual fashion, bathroom accessories, kitchen, bedroom and bathroom décor, landscaping of gardens and lawns, furniture, automobiles, electronics or even language accents, everything got under the broad term of fashion. Products singularly and brands collectively helped and polished lifestyle across the continents. So, inevitably fashion market got vitality.

Despite quality, comfort and durability the exclusivity of a product and its luxurious look are the reasons that produce scope for a product to be marketed. That is the market policy of almost every fashion company revolves around these features.

Simultaneously, the marketing and availability of various products have developed the customers' sense of selection and exposure with a comparative buying power. Fashion is not always brand conscious; it is item based as well. Sometime, the need for a particular item may force us to go beyond the brand-range and select something less popular. This is a challenge all the famous brands have to cope with. Ian Griffiths and Nicola White, in their edited work: The Fashion Business- Theory, Practice, Image, commented on item shopping as:

"Item shopping is still very much part of our lives, but market saturation has taken its toll and replacement purchases of core product continue to decline. Added to this is the changing profile of the customer, who, through constant exposure, is becoming wiser, more astute, more confident in mixing products and consequently, likely to be less brand loyal."

The customer satisfaction is very important in the fashion industry; either it is attained by making customer needful for an upcoming product through advertising, or by providing him what he is striving for. The former caused the creative and design department to experiment with new ideas and shapes while the latter forced the quality controlled production with maintained standards.

Modern day fashion is rapid, short lived, more corporate in its structure, and psychological than ever before. Due to better and quick sources of communication and information, the international or external markets are open for every fashion company to do business, multinational companies can be found with variety of products in all the continents with complex network and appropriate marketing policies according to the socio-cultural requirements of a certain country. Especially, when we talk about the couture and cosmetics, contemporary trends are getting more and more cross-cultural due to viewership of various fashion channels on TV. This is far quicker source than the print media. So, the skills and concepts are also crossing the geographical and ideological boundaries of different parts of the world regardless of ethnic rigidity and conventionalism. That is one reason that fashion is also taken as the reflection of the progress in some developing countries. Fred Divis described clothing as a visual metaphor in his compilation; Fashion, Culture and Identity:

"As visual metaphor the clothing that is dress (one should perhaps distinguish between the two) is capable of communicating many things including something as subtle, for example, as the wearer's reflexive awareness..."

This is what has made fashion companies responsible for customer care at the same time, when they were thinking to be profitable. You can find friendly policies of such companies towards its employees, suppliers and customers. Together with the advertising campaigns, Fashion Weeks with new designs and colors, serve additionally to promote new concepts. These Fashion Weeks not only display an array of new products, but also serve to communicate with the audience visually. Dresses and accessories worn by models doing catwalk, are more lively and enthralling than the mere display on mannequins. Normally with a range of Fall, Spring, Summer and Winter collection, Fashion Weeks boost market demands and promote its associated businesses as well. Fashion Shows now have become cultural events which are happily sponsored by the corporate sector.

At modern day fashion companies, there is an underlying and long standing commitment to ethical trading, based upon the belief, that business can be both profitable and responsible. So, fashion companies believe that building meaningful long term relationships with employees, suppliers and communities is good business practice for them and is what the customers expect popular brands. This is, and always has been, the founding principle of different brands as Corporate-Social responsibility.

Fashion is not only a phenomenon for luxurious life, but this concept deals with humanity as well. True meaning of fashion is to put life at ease and to facilitate humanity with its respective life style. That is why, modern fashion companies are conscious for the fact of supporting special people of society with special needs. This phenomenon is causing fashion to be responsive towards special people.

Therefore, the market and its demands may vary from community to community. For example, the range may get different in a London store in comparison with the variety at a Singapore or China store. No doubt, in the modern world, 'East meets West' but climate, culture, sociology and psychological needs can force fashion designers and companies to provide a vast canvas for the diversity of customers worldwide. But there are few items that are evergreen. Jeans and Bags are such commodities that are always in demand and ask for the latest styles and comfort at the same time.

Modern day fashion is global, human, culture and society friendly. At one end it emphasizes collective psychology and trends of a society, and at the other end, it deals with the individual needs of customer care. Healthy trends, balanced life, and busy lifestyle are, what the modern fashion companies have to consider deeply. It is no more a matter of looking good and attractive, true fashion and accessories join comfort and trend together. Fashion companies are somehow, have become institutes that are shaping behaviors, psychology and healthy and innovative thinking. The concept of being relaxed and making others too, by wearing good looking, comfortable, trendy and eye-catching outfits in soothing or energetic colors, is the order of the modern day.

"The obstacles to recognition which they [elements] interpose give an extra fillip to the process of the recognition and increase our pleasure by providing a chain of difficulties to be overcome."
(Carl Thurston. The Structure of Art.p 39)

Fashion Design Books

The growth of the fashion industry has considerably increased the fashion consciousness of the people. This in turn has created a huge demand for fashion design books. This is evident from the large number of books available in the market and on the Internet.

Fashion design books cover a wide range of topics related to the fashion design industry. Most fashion design books start off by tracing the history of fashion and throw light on its evolution. They also bring into light the significance of fashion in our life and the latest trends in the realm of fashion designing.

The books usually focus on some of the top designers of the world along with their style mantra. The books contain images of some of the most popular designs created.

Some of these books are informational and contain guidelines for the students and professionals for designing outfits. They contain details related to all the aspects of making an outfit, ranging from selection of the equipments to the different techniques such as stitching or hem finishes. The information given is substantiated by illustrations. There are detailed instructions on the principles outlining different aspects of fashion designing such as sketching, use of templates, garment shapes, accessories and the presentation of the designs. Creation of a professional portfolio is another area covered by fashion design books.

There are designing books for people of different age groups. They teach techniques such as pattern grading for the clothes of children and adults and present each subject in a logical way and as an integrated whole.

Fashion design books come in the form of reference books and classroom textbooks. These books can be bought online or from the bookstores. The books may also be bought at discounted prices. In addition to hardcopies, there are e-books that can be used as convenient substitutes.

The fashion design books combine theoretical information and practical tips to acquaint people with the nuances of fashion design and are an important supplement for those willing to pursue a career in the field.

Choosing Fashion Accessories

Would you like to improve and update your appearance, at the least in terms of your fashion accessories and style? If you are, you may not just want to look at the latest in fashion trends, as far as clothing, but you may additionally like to examine the latest trends in fashion accessories Fashion related accessories are quickly increasing in popularity, though many people still have no real idea exactly what they are.

In relation to fashion accessories, you will find that a wide variety of differing products are included. Fashion accessories, such as fashion clothes and such items, come in a number of differing sizes, shapes, and styles. You can find fashion accessories that are created for young kids, teenagers, men, women, small sized, and plus sized people. A few of the many fashion items that you might find at one of your local fashion shops or on-line stores are described here.

The most popular fashion addon items is jewellry. As was previously discussed, fashion accessories are designed for all varieties individuals, regardless of age or gender. For teens and children, fashion jewelry items that are fashionable often include colorful pieces, including charm necklaces or charm bracelets. In terms of men, a very popular type of jewellery often includes large pendant necklaces, many of which display a cross or another popular or significant symbol. As for ladies, trendy items of fashion jewelry consist of earnings, rings, necklaces, bracelets, pins, and so on.

Another type of fashion accessory that you may have an interest in buying is a purse or even a handbag. Teens and women most commonly own purses and handbags. A purse is often used to describe a bag which is smaller or compact in size and handbags tend to be a little bigger. Handbags and purses come in a number of differing styles; therefore, it's common for many ladies and teens to possess more than one purse or handbag. Actually, many individuals out there prefer to match their fashion accessories, including their purses and handbags, with the clothes that they wear.

In conjunction with handbags and purses, travel bags can be considered a fashion accessory. Travel bags are much like purses and handbags, except you will find that they're often created for both females and for males. A travel bag might include a smaller bag that can be used as a carryon bag for an airplane ride, a diaper bag, as well as a laptop carrying case and so on.

Shoes and boots are also considered a fashion accessory, although many do not necessarily think them to be. Most often, females's shoes and boots are considered as fashion accessories, as opposed to men's shoes and boots. Certainly one of the reasons for that is due to the large choice of females's shoe styles that you'll find available for sale. For instance, it's more than possible to find athletic shoes, casual sandals, elegant sandals, flat dress shoes, high-heeled shoes, and so forth. As with handbags and purses, many women own multiple pairs of shoes and many endeavor to coordinate their footwear, particularly for work, with the rest of their ensemble.

Another one of the many differing types of fashion accessories available for purchase are belts. For a lot of men and boys, belts aren't necessarily considered a fashion accessory, as much as they're a way to hold pants up; though, the same does not actually ring true for females. women's belts come in a number of differing sizes, shapes, and styles. That is definitely one of the reasons why females's belts and belts which may be designed for kids and for teens are often considered as fashion accessories. One can find belts out there that are created for wearing with an informal pair of jeans, as well as a pair of conventional kaki pants for work.

Belts, handbags, purses, travel bags, jewelry, and shoes and boots are just a few of the countless fashion accessories that you may be able to find for sale at one of our local fashion shops or even online. As a reminder, fashion accessories are a great way to spice up any wardrobe, especially one that can use an updating.

Best Fashion Books - The Ultimate Guide for Fashionistas

For anybody interested in fashion, a beautiful coffee table tome is a must have to show off your style credentials. Whether you're interested in vintage, designer or high street, there is a wealth of books out there to tickle your fancy. Here are my top ten fashionista bibles.

10. Face Hunter - Yvan Rodic

You know you've made it in the style stakes if you're snapped by this man.

After running his acclaimed Face Hunter blog for the last four years, Rodic has collected over 300 stunning photographs taken all around the world to produce this homage to street style. It is essentially a collectable version of his online outfit database, to dip into when you're feeling in need of some inspiration. Naturally, he only photographs the most beautiful people in the trendiest of areas but they are all unlikely style icons, nonetheless. It is always far more interesting to have a nosey at what real people are wearing than magazine mannequins and this book will certainly give you the courage to try something new.

9. The Way We Wore: A Life in Threads - Robert Elms

Stories about clothes woven together to produce this touching autobiography.

Books about men's fashion are strangely few and far between. If anyone was under the belief that men aren't sartorially minded then this book is quick to dispel that particular myth. Journalist and former New Romantic, Elms, presents a wonderful account of clothes as a defining part of our identities. He remembers events by the outfit he wore at the time and milestones in his adolescence are identified by the acquisition a much sought after item of clothing. Perhaps most interesting of all, is his analysis of youth subcultures like the mods and punks and teds and how style has always been a source of pride for young British men seeking to make their mark in the world.

8. Fresh Fruits - Shoichi Aoiki

Colourful, fearless and downright weird- welcome to the world of Japanese fashion.

Remember when Gwen Stefani sang about Harajuku girls and took four of them around with her wherever she went? This book demonstrates why so many people have become enchanted by Tokyo street style. Excerpts from the ever popular Fruits magazine were compiled to make this guide to the latest Japanese trends. Whilst the magazine was aimed at local teenagers this book has wider appeal as a something to buy for curiosity's sake than for inspiration. Every person pictured is like a glorious cartoon character come to life and every photograph is accompanied by a blurb so that we can learn what exactly they were thinking, going out dressed like that!

7. In Vogue- The Illustrated History of the World's Most Famous Fashion Magazine - Alberto Olliva and Norberto Angeletti

The history of haute couture shown through the glossy pages of Vogue.

Unlike most books fashion books, In Vogue doesn't only offer gorgeous photographs by Irving Penn and Annie Liebovitz and many an iconic cover, it is actually packed full of things to read too! This book presents the story of the ultimate fashion magazine from its humble origins in 1909 to the present day, through stories from photographers and former editors. A nice touch is also the collection of stories by famous authors that have been published in Vogue over the years. A wonderfully varied and quite hefty book that is beautifully bound and perfect for showing off on your coffee table. Let's face it, we'd expect nothing less.

6. Cecil Beaton: The Art of the Scrapbook

Fascinating peek into the diary of a legend.

Photographer for Vogue, Royal photographer, Oscar winner and documenter of the roaring twenties. For the first time, Cecil Beaton's private scrapbooks are now available for everyone to look through and as well as providing a fascinating insight into the inspirations for his work, it also serves as a collection of memories from his extraordinary life. Here you will find a photo of Greta Garbo's eyes alongside a watercolour painting and Beaton's own notes. Less a lesson in fashion, this book teaches you how to transform your magazine clippings, sketches and postcards into a work of art in their own right. Perfect for anyone who likes to cut and paste their own mood boards but it is a little pricey.

5. Vivienne Westwood - Claire Wilcox

The ultimate guide to the grand dame of British fashion.

There is no doubt that Vivienne Westwood is one of Britain's biggest fashion exports and most eccentric designers. This book, which was published to coincide with an exhibition at the V&A museum serves as both a Westwood biography and design retrospective. It charts her origins in Derbyshire to dressing the punk generation and the Hollywood starlets of today, focusing on some of her most iconic designs (remember the platform shoes that defeated Naomi Campbell on the runway?) and the working methods she uses. If you can't quite afford Westwood's clothes, you can console yourself by cooing over the 300 beautiful pictures in this book.

4. Vintage - Emma Baxter-Wright

Oh this old thing- it's vintage, darling!

This book is an absolute must for anyone who, like me, adores rummaging through racks of vintage clothes but is never quite sure what they're looking for exactly. A timeline of fashion from the turn of the last century to the present day, guides you through the key looks of each decade and is accompanied by a beautiful collection of old photographs and illustrations. The features on Dior's New Look of the 1940s and 50s and the success of Biba in the 1960s make for particularly interesting reading. If you're looking to recreate a specific style, the book provides a not too detailed account of techniques used and would be a great buy for anyone studying fashion.

3. Icons of Men's Style - Josh Sims

Clothes maketh the man.

The second book in my list dedicated to men's fashion first caught my attention thanks to the rather dashing picture of Gregory Peck on the front cover. This comprehensive list of iconic items of men's clothing includes the leather jacket, the boat shoe and the Panama hat. We learn about the brands that made them, usually for a special purpose, the faces that made them famous and how they have come to be staples in men's wardrobes. This book is an easy read as well as being very cool. Expect to see pictures of Tom Cruise in his Top Gun aviator sunglasses alongside James Dean in his Blouson jacket. A must for the fashion conscious man.

2. Fifty Dresses that Changed the World - The Design Museum

The dresses every woman wished she owned.

More portable than some of the other tomes on this list, this book created by the Design Museum in London is a wonderful tribute to fashion design throughout the decades. It is fun and user friendly and not just for the dedicated fashion student or Vogue devotee. Every iconic dress is included in this, from Marilyn's white dress in The Seven Year Itch to Audrey's little black dress in Breakfast at Tiffany's and Liz Hurley's frankly bizarre safety-pin creation. Each dress is profiled and discussed to see just why it has come to have an enduring influence on pop culture.

1. Style Diaries: World Fashion from Berlin to Tokyo - Simone Werle

The sartorialists on the street have their say.

If you don't fancy trawling the internet for inspiration, this offers a nice selection of people who value personal style above fashion fads.

Like the Face Hunter book, Style Diaries focuses on real people who create their own distinctive style and want to share it with the world. Blogging is very much at the forefront of modern fashion and this book acknowledges that by showcasing the 50 best fashion bloggers from all over the world. Not only are we spoiled with pictures of their favourite outfits, but they let us into some of their style secrets and the cute facts about each blogger is a nice touch. If you don't fancy trawling the internet for inspiration, this offers a nice selection of people who value personal style above fashion fads.

Fashion Designer - Do You Have What it Takes to Get Into Fashion?

For an artist, the world of fashion can seem more like a business than a world of creative fashion design. Aspiring fashion designers need to understand that this is all necessary. Business is the life blood of fashion and the fashion itself is only the soul. Fashion simply wouldn't be able to see mass production if it were any other way. So you may be a 'creative' but as a fashion designer you must develop a passion for not only design but manufacturing challenges, the excitement of marketing and overcoming competition.

In the professional world of fashion, you'll spend less than 10 percent of your time designing your collections and the rest of the time working out money management issues, and executing marketing strategies. These are the only things that will give life to your creative work and allow you to survive as a fashion designer so your garment designs will hit the store shelves and not just remain the beautiful figments of your creative imagination.

You want to become well acquainted with the business aspect of fashion. Don't even think of starting out on you own. Work for any designer, design house or clothing manufacturer first so you can become well versed in how the fashion industry works on a daily basis and carefully climb up the ladder from there. Study how other fashion designers made their way to the top. Most of the biggest name designers worked under other designers for years before they started their own labels. They often worked for more than one fashion designer or fashion house. Having different positions and seeing different ways of how business was handled, they gained hands on knowledge, experience, confidence and acquired indispensable assets of credibility and reputation at the same time.

So if you're getting into fashion design you've got to plan on being a lifer if you're going to one day own your own line. Here is a list of characteristics you need to either have already or acquire as you go along in order to become a successful fashion designer:

- A hard edge against negative feedback and rejection.

- You need a very competitive spirit.

- You need the ability to be organized and be able to function under extreme stress of dealing with difficult people, multiple deadlines and responsibilities.

- You need to love or learn to love the marketing, negotiating and networking game in the world of fashion.

- And you need the willingness to keep your mind open to learning new things as a fashion designer.

Fashion Industry: Ready To Face The Future

The fashion industry is very complicated. There are no standard fashion companies. They come from a wide spectrum of enterprises working in the apparel, footwear, home textiles and accessories markets.
The industry is made up of various kinds of companies like retailers, design source and selling companies, companies with their own manufacturing facilities and other companies who outsource production but retain control over parts of the production process.

Moreover, companies functioning in the high fashion segment often face a different kind of pressure as compared to those functioning with commodity fashion goods.

All of these aspects combine to make the fashion industry one of the most complicated industry. Yet, various issues can be noticeably recognized as common across the industry.

. Consumers have the power

. Supply chains are complicated

. Product launching and delivery takes time

. Companies must be able to manage a product mix

. Inventory control maintenance is important

. Impact of the latest technology on the fashion industry

. Copyright issues for fashion designs
Consumers have more power

Today's buyers have more purchasing power then ever before and are less tolerant due to increased time pressure in today's lifestyles.

They are more aware about environmental and human rights issues and have superior quality demands. They demand a huge variety and more frequent changes in the choices available to them. Moreover, they also expect immediate availability of perfect matching set of garments and accessories in their preferred color and size combinations in the same store.

In terms of satisfying the consumer's needs, retailers are the first in line, but all companies in the supply chain are driven by the prerequisite to anticipate the expectations and requirements of their customers. From design to production and to the final sale, all members of the supply chain need to check that stores are stocked with the correct requirements when the consumer needs to buy!

The companies that are quick to respond to the consumer requirements are those that will remain profitable in an environment of rapid global competition and increasing material and operational costs.
Supply chains are complicated

The fashion industry is distinguished by global supply chains and complicated logistics. Labor and transportation costs often determine where production takes place and outsourcing of all or part of production is common. Companies throughout the industry have to deal with global sourcing problems and need to regularly evaluate their sourcing strategies.

Production work is often done across multiple places, which may be also located in different countries. Setting up of cutting, sewing, subcontracting and transportation, and the synchronization with raw material supply, is a very tedious process.

Product launching and delivery takes time

While working through the many pre production steps, including yarn or fabric selection, garment development, specification and sampling, the industry takes a long time to introduce a new product in the market.

Both, the complex nature of the supply chain and the global nature of production add to the industry's long lead times. This arrangement of long time-to-market and long lead times does not correlate with the need to react immediately to changes in customers requirements.

The ever changing seasonal and trend driven nature of the industry depicts that the product life cycles are too short. Even for cyclic demands where the life cycle may continue further, there are often small changes to design, and color or size combinations may be changed. The logistics of managing the large number of styles and maintaining stock keeping units is a difficult practice.
Companies must manage a product mix

Besides long lead times, fashion producers are stressed to constantly design and develop new product lines to maintain retailers' interest and increase consumer sales. Producers have noted that in order to maintain this speed, raised flexibility and quickness to satisfy changing customer demand, which is quicker than ever before, it is very challenging for them to judge or come out with such types of products. Gone are the days when a perfect fashion trend direction decided what consumers wore. At present, many styles are available, and with rising globalization, consumers can approach fashion news through latest media tools.

Fashion products change frequently, from hosiery and basic underwear through medium-priced high street brands, to exclusive high fashion brands. Managing brand awareness and brand loyalty is a serious task in retaining the position in the market. Margins in repetitive basic products are low, so neither a retailer nor a manufacturer can ever afford being out of stock.

Shifting to the high-end fashion sector, margins increase and sales volumes are lower, but consumers demand an ever changing range of choices, forcing the companies to produce multiple collections per year.

Many companies have to put in efforts to overcome the added challenge of arranging a mix of repetitive lines and collection-driven products, and a requirement to segment their product range and arrange the different segments in a suitable way. From design to demand planning, sourcing, production, distribution and sale, the demand of various product segments must be separately tackled if companies need to perform well.

Companies require clarity about the sector of the market they are targeting, and they have to direct their business in that way.

Inventory control management is important

Companies try to keep inventory levels at a minimum in all industries. In the fashion industry the requirement to maintain inventory levels under control is worst due to less product life cycle. In this industry, there is only one solution to sell the goods.

For collection-driven brands, the entire floor sets must be in the retail stores when these products are introduced, otherwise the chance to sell the goods is missed and obsolescence exposure is a high risk.

For the products that are frequently in demand, it is crucial that retailers and suppliers do not undergo stockouts. This part of the market does not possess the same level of brand loyalty, and customers may well be attracted to shift brands if the color and size they required is not immediately available in the stores when they need to buy.

For all companies, the balancing action of keeping inventory at the necessary level to fulfill demand, while ensuring that they are not left out with obsolete inventory, is a main problem.
Latest technological impact on fashion industry

Recently, the Burton Amp jacket, what is depicted as "the world's first and only wearable electronic jacket with an integrated Apple iPod" was introduced.

According to some fashion experts the clothes will soon turn into accessories for your gadgets. Today new technologies are much involved with clothing and apparels that you can not judge whether you are wearing technology or whether technology is wearing you?
Besides, electronics will keep decreasing in size to such an extent where we would no longer considerably need the objects to hold them. Hence, today the fashion industry is experiencing new challenges: "intelligent textiles", "smart clothes", "i-wear" and "fashion engineering" and are only a few of the trends which will transform the entire fashion industry within the next decade.

Nowadays, many new materials and technologies are applied in textiles and accessories when they are still too costly or primitive for other applications. A wide variety of electronic devices can already be made into clothes and this will rise. New fabrics are already being developed to offer power generation - by using solar power, electromagnetic, thermal and mechanical means.

The combination of high-technology into textiles, e.g. modern communication or monitoring systems or the development of new materials with new applications, has just begun, but the branch has already moved in a gigantic expansion for this sector. Particular applications for the health and security sector, e.g. clothes with extern monitoring systems, already today exist in a large quantity.

Within the coming few years, we'll see a lot more new applications in garments with latest technology. Hence, there are many designing challenges for fashion designers and engineers for making most demanding fashionable wears.

Copyright issues for fashion designs

Fashion apparel is a multi-billion dollar business that has no national boundaries due to its global existence. Designers, retailers and consumers decide their statements according to international fashion trends. In the last decade, consumer awareness of particular designers has also raised dramatically. Magazines and newspapers also cover the fashion industry as a part of their national news coverage, concentrating on the dynamic world of creative designer expressions.

The common man is very much aware about names and faces of fashion models and the designers for which they model. At present many television channels and feature films involve the fashion industry. Consumers can now identify the various types of designers and designs.

Today, many designers find inspiration from street fashion, celebrities, vintage styles and other designers' work. Even though there are possibilities of duplication in products and designs due to easy accessibility of the latest printing and computer technology, and due to appearance of the regional or traditional designs in apparels worldwide, it can not be ignored easily. It is really a challenging task to cope with this issue globally.

Designers - The Gods Of Fashion Industry

Fashion designers help create the billions of clothing articles, shoes, and accessories purchased every year by consumers. Fashion designers working for apparel wholesalers or manufacturers create designs for the mass market. Fashion designers are the people who create the elegant, whimsical, fun, silly, and often expensive clothes we see parading down runways twice a year. Fashion designers design and create clothing and accessories for men, women and children. Some high-fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores.

Fashion

Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Fashion designers have brought about a storm in this glamour world with their commendably fabulous variety. Fashion industry has always welcomed new talent giving rise to the budding stars of tomorrow. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Throughout the early 20th century, practically all high fashion originated in Paris, and to a lesser extent London. At this time in fashion history the division between haute couture and ready-to-wear was not sharply defined.
Designers

Designers know they have this power, and will continue to use it to influence global fashions throughout the eras. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Designer brands which have a 'name' as their brand such as Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

Popular Western styles were adopted all over the world, and many designers from outside of the West had a profound impact on fashion. Currently, modern fashion has seen a reference to technology such as designers Hussein Chalayan and Miuccia Prada who have introduced industrial textiles and modern technology into their fall collections. Mass market designers generally adapt the trends set by the famous names in fashion. Increasingly, many modern high-end designers are now beginning to turn to mass market retailers to produce lower-priced merchandise, and to broaden their customer base. Perhaps most importantly, designers use their imaginations to come up with new ideas.

There are a number of well known fashion design schools worldwide. Most fashion design courses last for three years. As well as teaching students about the artistic and technical side of the subject, some courses include a year working in the fashion industry, to give students a taste of commercial fashion design. Others offer the chance to visit fashion houses abroad.

Fashion Marketing

The fashion industry is a prolific, burgeoning and multi-billion dollar industry. Every individual in society is a conscious or unconscious victim to fashion. Knowingly or unknowingly, everyone markets fashion through their own personal statement. Fashion marketing is an integral part of the fashion industry and an important tool to effectively communicate the largeness of the industry to its target audiences. The task of creating a seamless process of getting runway apparel to various fashion retailers, distributor and stores; that in turn will ensure that it reaches the end consumer. Creating consumer awareness towards the brands in the minds of shoppers, making lucrative schemes to lure the fashion aficionados into the stores is in totality what fashion marketing is encompassed of.

Fashion plays an all encompassing and integral part in adding to and enhancing the vanity quotient in an individual. On the whole fashion lends its charm and adds splendor, magnificence and color in society. Thanks to the propagation of fashion, various and diverse cultural groups are able to express themselves without the fear of being ridiculed. Fashion trends and styles are changing and evolving every day just as is society and culture. All the fashionistas and fashion conscious individuals who can afford to keep up with the changes have a great time. Fashion is cyclical in its nature and like a full circle trends and styles are repeated year after year albeit with its fair share of changes and tweaks.

The role of fashion is to enhance, embellish and adorn an individual. Apart from performing its necessary role of providing clothing to the physical form of an individual, it also helps to bring to the forefront their unique individuality. Fashion has no language or barrier but in fact it helps to integrate people of various cultures, ethnicities and races by bringing to the forefront their ideals, values and views. Apart from which it underlines the state of mind as well as the overall consciousness of individuals and groups.

Media has played an ever emerging and evolving role in the promotion and propagation of fashion. The latest trends, styles and designs, whether it is to do with apparel, footwear, beauty, technology, jewelry and art are all given equal exposure in print and electronic media for the discerning audiences. Media and journalism are tools which grab the attention of the end consumer and lure them towards buying the products. Apart from which, through print and electronic media, consumer and interested audiences get the latest information on their fingertips through advertising, public relation activities and exercises as well as journalism.

Fashion marketers are always willing to impart more and relevant information to the consumers and find newer ways to execute their knowledge. Fashion marketing performs a dual task by not only being an informer to the consumers on the latest information but by always utilizing that knowledge to create a noise and buzz in order to promote and eventually sell the product. Advertisements, advertorials, plugs and gimmicks are devised by fashion marketers to ensure visibility and sales of the product.

Latest Asian Style and Fashion

Asian fashion is something that attracts people from various parts of the world. In fact if you research a bit then you will come to know that Asian fashion is the fastest growing industry in today's world. Asian fashion has its unique trend and styles. The fabric and designs are contemporary, classy and easy to wear. Among different types of styles Korean fashion and Japanese fashion is the most attractive and profitable for everyone. Previously the Asian fashion industry was restricted in their local markets only. Things are changing pretty fast now and with that the Asian fashion has also become a familiar name among the people belong to western countries.

Many people think that the Japanese fashion has its own appeal. Though. The dresses, fabrics and styles are pretty different from the western style but it has a fragrance. The fragrance of its own place is what makes the Japanese fashion a favorite. Though, many people think that the Korean fashion has become more western these days and the touch of its own has lost somewhere. If you are looking for some latest trend of Korean or Japanese fashion then you must search on internet first. You will get to know a lot of new things about the Japanese fashion from there. How they wear their kimono or their accessories and styling will also catch your eyes for sure. You will also be able to compare the price among different companies. This is surely a hugely benefit. You can check different type of Korean and Japanese outfits and then select the one you want to buy.

If you are a bargain hunter then Asian fashion is surely for you. You can get fantastic designs in the cheaper rate. Not only that, you can also bargain the price according to your convenience. There are many people who are shopping fanatics and they enjoy shopping for Korean and Japanese fashion. They get to wear beautiful fashion accessories and clothing at an affordable price. If you are going to Japan then Tokyo is the place you must not miss at any cost. Japanese street fashion is another thing that one must check. You can find excellent dresses, fabrics and designs at extra ordinarily low cost. Shinjuku and Roppongi are two places that the shopping lovers consider as the hotspot of Japanese fashion. You can also visit these places to get to know the Japanese fashion a bit more. If you wish to shop and then go for lunch then Ginza is the ideal place for you. After your shopping spree in Korea and Japan you will surely want to come back again to Asian fashion world again. That is the essence of this fashion industry.

Aspects Of Fashion Industry - Choose Your Fashion Merchandising Colleges

Fashion industry attracts many young people nowadays not only because it is a rather new profession, but also it is supposed to realize person's likes in the field of fashion. Besides, it is quite a high-paid profession today. When a young person decides to connect his or her activity with the fashion industry nothing comes to mind except one its aspect - fashion design. Probably, few people actually know that it's a separate field of fashion industry. In fact, there is a great number of other professions and specialties in fashion including designing clothing, fashion design, fashion marketing, fashion merchandising, etc. The latter doesn't get worthy attention, but it is very important. Due to merchandising we have fashionable clothes in the shops and stores.

How can one know whether fashion merchandising is the field for him to start work at? Look through the following traits of a potential fashion merchandiser and if at least one point coincides with your way of life, you have all chances to make the career in the field. Do you like to spend your weekend walking through flea markets for the latest retro fashions? Or maybe your friends want to borrow your fashionable shoes and your defiant accessories? If so, maybe you should take a walk down the fashion runway. Being a student in merchandising, you will get an opportunity to learn more about fabrics and textiles. You are also going to study the cultures and subcultures that shape the way people dress.

No doubt, in order to become a professional merchandiser, a great desire and talent for this specialty is not enough. If a person wants to get into this career and have success in it one needs to get the right education and training at first. A fashion merchandising college will be of great help for you. Once you study at a fashion merchandising college you will get an opportunity to learn all the ins and outs of the fashion industry because there one can get a practical experience and build a strong foundation necessary for further working in this field.

A student has the right to choose whether to obtain a two-year Associate in Art degree or a four-year Bachelor of Science degree in the field of fashion. It depends on the kind of a fashion merchandising college you are going to visit. Besides, you are also welcome to unite this education with classes or even a major or minor in a related specialty, for instance, fashion design or fashion marketing. Students in a fashion merchandising college learn how to manufacture, buy, promote, and sell fashion items, beginning from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

One should choose his or her future merchandising college very thoroughly. Depending upon the fashion merchandising college you are going to attend a sort of the necessary courses in your degree course will greatly vary. The most preferable courses include subjects like accounting principles, business law, salesmanship, fashion sketching, merchandising math, merchandising, publicity and promotions, fashion development, trend-spotting, and the history of fashion. You are certain to like those subjects, besides, they will give you the fundamental knowledge of the fashion industry.

Studying at a fashion merchandising college is not like studying at any other educational establishment. Many core courses in fashion merchandising are hands-on and involve a great amount of project work. Professors tend to rely more on their life experiences than on textbooks. If you are going to become a student expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.

Having the profession of a fashion merchandiser is very interesting. It involves much communication with other people. When a person gets the job of a fashion merchandiser he or she is going to spend all days long visiting various fashion shows, buying clothing and designs, speaking with designers, overseeing advertising and marketing campaigns necessary for successful selling of your products, and managing the stores within your business network. You are also expected to find yourself negotiating business agreements with manufacturers and suppliers. Besides, you are going to arrange your own store displays. The scope of your activity depends on the size of the business you have as well as on the level of practical work expected of you.

Beginning the fashion merchandising career you should always improve your skills and knowledge of fashion tendencies in the world, and the most important thing you will have to do is to perfect your ability of picking out the next big thing in fashion before anyone else does. This will guarantee your success. This ability carries the foundation of your new knowledge of past fashions and trends. It includes everything you will obtain by attending a fashion merchandising college, but further you should develop this trend adding your own good taste in clothing.

Summing up, it would be necessary to say that the career of a fashion merchandiser cooperates with many different fields of the fashion industry. That's why if you are searching for a more interesting kind of activity, something that's more than just designing clothes or visiting fashion shows, fashion merchandising may be your piece of cake. But be very attentive while choosing an appropriate fashion merchandising college, try to use your wisdom in this uneasy task, because it may define your future profession and even you life. You should do your research before entering the fashion merchandising college, and beforehand check whether the school or program you are going to attend is properly accredited.

Why Use A Fashion Mall Today?

A fashion mall can be a good place to go for that fashion face lift that you have been yearning for. Being a more fashion inclined shopping center; you can find all sorts of fashion products from clothing, to shoes, accessories and jewelry. These malls are very ideal for the choosy shopper who wants to keep up with the latest trends in the market. Unfortunately, this skewed outlook towards fashion makes most of the stores and shops within these malls quite expensive. Unlike getting your cloths and other fashion wear from an ordinary shopping mall, you end up paying a little more handsomely here.

Most fashion based malls are structured in to departments. In each department, you will find a set of related products shops and stores. For instance, you may find several jewel shops tucked in to one area within the mall. This is quite advantageous to the shopper because besides being able to compare similar products in fashion, you also easily compare prices of the same product from different outlets. Some popular departments in such malls include accessories, beauty, kids, tall and plus sizes, teen, men wear, shoes, women, house and home, and jewelry departments among others. As obviously implied, each of these departments will have shops offering specific kinds of products suited for a specific group of people.

Another advantageous feature about fashion malls is that you can easily shop for brands. Since they are structured in to departments, you can be able to go to a specific department, and then narrow down your choice of what you want to buy by the brand name. For instance, if you want to buy some sports shoes for your kids, you would ideally enter in to the kids department section of the mall, then identify the shops therein that sell kids shoes. Then in this small number of shops, you identify the one that specifically sells your ideal brand of shoes, say for example, Nike. This saves you a lot of time moving around looking for the branded items that you desire.

For the person who loves privacy, these fashion malls are also very ideal. Due to the expensive nature of the products being sold in them, most people keep off, preferring to go to the ordinary shopping malls for their shopping needs. As a result, there is limited traffic to these high end shopping centers. You can therefore, shop with your privacy and convenience being at peak. This is also true for the person who feels refined and a person who values high fashion, unique items and values social status and class. Shopping in fashion malls leaves you with that feeling of importance and wealth. After all, you can afford to shop where most other people cannot even afford to go. You can even go ahead and brag a little about your shopping escapades to your friends just to get the kicks out of it.

All said, not all fashion malls are the same. Some will emphasize on fashion and trend items, but others will only use the name for the sake of attracting clients and customers. Some of these fashion shopping centers will even go to the lengths of hosting regular fashion shows just to entice potential customers to visit them. The bottom line is that you should do your due diligence, find out if the fashion mall offers what you need, and look in to cost affordability depending on your financial status.

Fashion Trends of the Decade - Trends From the Last Decade We'll Remember and Ones We Want to Forget

You can tell a lot about a decade from its fashions. The 60s were defined by free love and hippy frocks. The 70s were all about the disco revolution. And the 80s gave us both preppy style and new wave neon. So what will the 00s, or the "noughties," be known for? Foremost, we saw nods to eras past, with new twists on old looks. Fashion also developed a social conscience, with sustainable fabrics and manufacturing that reflected a greater awareness of ecological responsibility that will certainly carry over into the next decade. And of course, the noughties will be known for its fads. Let's take a look at the fashion trends that will make it into the history books of fashion design schools, and more importantly, what you'll wear in twenty years to the noughties party.

Boho chic. This look borrowed from gypsy and hippie influences, and was characterized by loose, flowing tops and skirts, the layering of fabrics and textures, and mixing of prints. The look was completed with oversized sunglasses, coin belts, and vintage beads. Fashion writers called the mishmash trend "heroin chic," in which people paid a lot of money to look poor. The 60s and 70s-inspired trend remained popular, however, because it gave women the freedom to mix and match as they pleased.

Hip hop style. Urban-influences gave fashion street credibility, and whatever rappers wore eventually made it to runways. Several hip hop stars even launched their own fashion design labels. But just as hip hop music moved from the ghetto to the mainstream, so did hip hop style evolve. Rapper staples like hoodies, baggie jeans and track suits made their mark in the early part of the decade, but they gave way to the sophisticated dandy look of blazers, pink polo shirts, and cardigans. It was 80s preppy with hip hop swagger.

Form fitting silhouettes. The baggy, loose-fitting fashions from the nineties had to be emptied from our closets as we favored tighter fits. Those old wide leg pants with pleats were out, and the decade ushered in the popularity of the skinny, low rise jean. Drainpipe styles like we hadn't seen since the 60s were popular for both women and men. The ultimate example of the tight clothing trend was leggings, which made a big comeback in the decade. They were paired with long, fitted tops, baby doll dresses, and even mini skirts.

Celebrity obsession. The past decade saw fashionistas following and imitating celebrities like never before. The paparazzi stalked young Hollywood with a frenzy matched only by fans' desire to dress like their favorite starlets. We scrutinized the accessories and shoes of fashion forward television characters. Everyone asked, "Who are you wearing" on the red carpet, making household names of previously unknown fashion designers. And finally, reality shows centered around fashion made celebrities out of budding stylists, dressmakers and fashion school grads, so that whatever they created was snapped up instantly by the celebrity and fashion obsessed.

Sustainable materials. The noughties brought with it an awareness of environmentally responsible fabrics and materials. People began asking what things were made of, and how eco-friendly they were. Clothing made with organic cotton, hemp and linen have grown in demand, and will continue to do so. Technological innovations also gave us a new crop of sustainable materials like fabric made from recycled plastic water bottles or carpet padding, and shoe rubber made from recycled tires.

Fair trade manufacturing. Although many shoppers marveled at the low prices of their clothing, they also began questioning the true cost of the items as they asked how and where the apparel was manufactured. Working conditions were scrutinized, and companies that could claim "made in America" enjoyed a competitive advantage. Some companies donated a portion of their sales to environmental causes, and one donated a pair of shoes to a needy child with every pair sold.

Shoes with a gimmick. Their sartorial merits continue to be debated, but some unique footwear made a huge splash this decade. Brightly colored plastic gardening clogs with ventilation holes were wildly popular. Sheepskin boots that were once previously only worn après-ski were displayed après-everything. And shoes with built-in wheels let people glide through the streets straight into their orthopedic doctor's office.

White trash fashion. True, "white trash" is a stereotype, but hipsters in the noughties embraced it as a badge of honor. Trucker hats, white tank tops and tees, mechanic's shirts and cowboy boots became the height of fashion. It was a little bit country, and a little bit rock and roll.

Shrunken men's clothes. Grown men suddenly looked like they were shopping in the boys department, as fashion design arbiters favored the shrunken clothing look. Suit jackets were tighter and shorter. Trouser legs broke above the shoe, baring the ankles. And for a brief period, Capri pants for men were even in vogue.

Big belts. Once upon a time, belts were made to keep your pants up. Thanks to the noughties, they're huge (both literally and figuratively) on top of dresses, t-shirts, and yes, pants (but not necessarily within the loops). They're also studded with jewels and feature gigantic buckles that rival the size of Rhode Island.

Patternmaking in Fashion Design

There is a shortage of patternmakers in the fashion industry. For anyone interested in having a career in the fashion industry, becoming a fashion patternmaker is a wise decision for a number of reasons:

-it's great pay
-you won't have much competition to deal with
-you could get to work closely with professional fashion designers
-you'll be doing the very important bricks and mortar work in fashion design

Without fashion patternmakers there would be no fashion designs being made into clothes. So if you're thinking about getting into the fashion industry by the way of patternmaking you can either teach yourself patternmaking following any of the methods below;

Buy designer clothing patterns at sewing supply stores and study the pattern blocks

Go to your local library, or bookstore online or offline and order the patternmaking teaching manuals such as Connie Amaden Crawford's 'Patternmaking Made Easy' she teaches you how to produce 22 of the most important pattern blocks, or 'slopers', that all other blocks are made from.

Get your hands on some fashion patternmaking software like the CAD kind from Etelestia or Wild Ginger's 'Pattern Master' software.

You can get started even faster with a low tech innovative product like the Lutterloh patternmaking system and easily learn how to use their 'Golden Rule' system. It's a great place to start because they've got a online free learning video on how to use the Golden Rule. Basically, how it works is you take your bust and waist measurements that you're making a pattern for and use those measurements to develop a 'connect the dots' outline based on one of the many interchangeable pattern block templates. To create your own unique fashion pattern blocks you would just customize the necessary pattern blocks Lutterloh provides in their pattern books.

You can take a quality online fashion patternmaking or online fashion design course that includes patternmaking. Both Etelestia and Epro fashion schools provide such courses.

Or you could go the most conventional route and take a complete fashion design course at the Art Institute, Vancouver Community College or any other local college that holds good repute in the fashion industry for the quality of their courses and turn out of industry ready fashion design graduates.

Either way, if you choose to learn or become a fashion designer/fashion patternmaker you'll get a chance to exercise your drive, determination and passion for fashion in doing so. Make sure you learn everything you can get your hands on, dream big and get to know people in the fashion indsutry. Once you've acquired the skills you can look into becoming an intern at your local or nearest fashion house to get your experience in. You can also provide your skills online as a patternmaker for fashion designers and clothing manufacturers.

2012 Fashion Exhibitions in Museums Around the World

With the recent success of McQueen's fashion exhibit at the Metropolitan Museum of Art in 2011, must-see 2012 fashion exhibitions are on the rise with some of the most notable fashion designers out there. Harold Koda, curator in charge of the Custom Institute at The Metropolitan Museum of Art, told the trade, "Clearly the critical as well as popular success of the McQueen show suggests that fashion design has a more secure place in the precincts of an art museum." If fashion is no longer just for those interested in following trends, but rather for all who are interested in art, then fashion museum exhibitions are here to stay. Here is a list of the top three fashion displays that can be found at your local museum this year.

Fashion Exhibit 1: "IMPACT: 50 Years of the CFDA"

The Council of Fashion Designers of America is an organization that supports industry initiatives, rising talent and has some of the country's most important designers as members. CFDA is celebrating its 50th anniversary this year with a show of over a hundred pieces of clothing and accessories, along with images and acknowledgements of the nearly six hundred designers who have been CFDA members over the years. This 2012 exhibition will be at The Museum at FIT in New York from February 10 to April 27.

Fashion Exhibit 2: "Louis Vuitton - Marc Jacobs"

This Paris show will convene Louis Vuitton's past and present. See how Louis Vuitton and Marc Jacobs cultivated the label, from its conception and look when Vuitton was at the helm during the 19th century, to the contemporary ready-to-wear collections created during Jacobs's 13 years as creative director. This show will be featured at the Les Arts Decoratifs in Paris from March 9 to September 16.

Fashion Exhibit 3: "The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk"

The couture, cone bras, striped sailor shirts and costumes worn by celebrities like Madonna and Kylie Minogue make their way to San Francisco. The third stop on this touring exhibition will give Californians a reason to applaud fashion's enfant terrible. This exciting exhibit will be at the De Young Museum in San Francisco starting on March 24 continuing until August 19.

Be sure to stay current will all fashion trends as well as the fashion industry's history and see these fashion museum exhibitions. 2012 is definitely an exciting year for a glimpse into the rich history of fashion designs and houses.

What Types of People Attend Fashion Design School?

Like any college, university, or technical school, people from all walks of life attend fashion design school. Economic status or personality type does not play a part. In fact, an individual who may have not been able to afford fashionable clothes, could have been the very one who was sketching clothing designs, making doll clothes, and perhaps later, even designing and sewing her own clothes.

It is probably safe to say that people who choose fashion design as a career choice share some common characteristics, although they have their own ideas as to what constitutes fashion. A few of the similar ones are listed below. Take a look. Is there one that best describes you? Or is there something about you that sets you apart from your fellow classmates at your chosen fashion institute?

People who have high levels of confidence and self-assurance. The fashion design world requires that you possess and show both qualities. You have to believe in your ideas and designs and be confident enough to display them, no matter what the reception or reaction may be. As you pursue your education, look for other students who exhibit these traits, study them, and work towards building your self esteem.

You may also see someone in your fashion school class who definitely has the potential, but may need some help in the two areas listed above. Offer that person encouragement and help her find the confidence and self-assurance that you know she possesses. You will both benefit.

People who like to "shake things up". Fashion designers aren't afraid to "think outside the box" and good fashion schools know this. For this reason, they encourage creative thinking. If the fashion institute you have chosen does not feel this way, consider it an opportunity to demonstrate just exactly how you can "shake things up" while, of course, keeping school policies in mind.

People who like challenges. So, you've found yourself in a fashion college. You've already addressed your first challenge: getting in. Now, you're ready to face the rest of the things that will come your way. People who enjoy challenges look for the more difficult path and find a way to succeed. They realize that many people will choose the easier path. That gives them an advantage. You'll see people like this at fashion design school.

People who care about other people. This may sound rather strange, but consider this. Many people, because of religious beliefs, physical constraints, or other reasons may be restricted in what they can wear, but this doesn't mean that they don't want to look fashionable. A fashion designer who realizes this may find that this is one area of fashion design they wish to concentrate on.

Imagine the satisfaction that can be achieved when someone who was once unable to wear stylish clothing is finally able to sport a look that bolsters their self-confidence and self-esteem. Improving the way someone dresses and feels about themselves - now that's having an impact!

The types of people you'll meet at fashion design school will be very interesting. The reason? No matter what type of personality you encounter, they will undoubtedly be a creative type. And it's the creative people that drive the imagination of the world!

The Weekend's Best Dressed: Miranda Kerr

It's almost difficult to believe that anything was occurring outside of the areas of Somerset, as Grazia Everyday have been on world Glasto providing you all the best design and elegance looks from companies Kate Moss, the Delevingne siblings, Rita Ora and Sienna Burns. But outside of the area of wellies and Le Specifications sunnies, the celebrities were out in some summer-tastic outfits.

it was a few days for off-duty design design, as Miranda Kerr was out and about in New You are able to in a small flower create sundress which she strengthened up with a dark rearfoot start. While Rosie Huntington Whiteley was out in white-colored cut-off bermuda, a container and exotic butts and Karolina Kurkova carried some red and white-colored flower trews.

Clemence Poesy proved helpful Feature elegant in a black and white candy striped top and a dark outfit to 'Mr. Morgan's Last Love' movie testing in Munich, while Allison Williams seemed charming in a calcium Matthew Williamson outfit wear which she used to the The Eighteenth Yearly Nantucket Film Fesitval.