A Guide to London Fashion Week

London Fashion Week gears up for September 2009 - The pressure is already building for Spring /Summer collections to be ready for what could be a make or break show. Leading fashion retailers understand that despite the downturn there is a group that are hard core customers and who will always shop for new and exciting clothes. Regularly refreshing window displays with new content is just one of the ways that retailers can continue to attract buying customers.

Provisional dates for London Fashion Week are 18th - 22nd September and the venue is Somerset House off the Strand, a truly beautiful setting that will complement the vibrant fashions on the catwalk.

Following New York Fashion Week and ahead of Milan and Paris fashion weeks, the London Fashion Week is a biannual event that is a must-see for the fashion industry. Trade and Press jostle for positions to both enjoy and discover the latest innovations and fashions that will adorn top fashion stores or disappear with barely a trace.

Organised by the British Fashion Council, London Fashion Week is the premier event for British designers looking to promote their designs to a worldwide audience. Various schemes are in place to financially support the brightest young talents to enable the best to exhibit on a level catwalk with the world's leading fashion houses.

BFC New Generation is a scheme that is sponsored by Top Shop and supports young designers exhibiting during London Fashion Week. Estethica is sponsored by Monsoon and supports collections that are based on ethical, or ecological, or organic principles. Fashion Forward is sponsored by Westfield London and supports British designers who have already made their mark during London Fashion Week. It is a scheme that has helped several of the UK's top designers get established.

People wishing to attend specific catwalk shows outside of Trade and Press can do so at the discretion of individual designers. During the week, more than 200 British and international fashion and accessory designers will be exhibiting work which will have been kept under wraps right up until the day of the show.

Following London Fashion Week is London Fashion Weekend which is an extremely popular event where anyone who loves clothes and haute couture can get up close and personal with top fashion labels and buy clothes for slimmed down prices. During the event, fashion and beauty experts are on hand to give advice.

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